Thursday, December 11, 2008
Cautiously Optimistic
I know that these are trying times – many of us are experiencing changes in our lives that we have not initiated, and the future seems uncertain. This level of instability can be unsettling. But it can also be inspiring. There is no better role model for this lesson than JK Rowling. This summer, she spoke at my daughter’s college graduation. She described a point in her life when she was recovering from a disastrous marriage, with a young child and no job. She was literally on the brink of poverty and felt a failure. It was only then that she focused on what was truly important to her – her writing. As she said (and I’m paraphrasing): “Out of rock bottom, I built the foundation for the rest of my life.”
I believe we are all capable of this renewal, both as individuals and as a society. And I am cautiously optimistic that out of the current conditions will arise many new opportunities to rethink how we approach many things – including women and leadership, including work/life integration -- and come out the stronger for it. That is my New Year wish for all of us – myself included.
Monday, September 29, 2008
Universum’s 2008 IDEAL Employer Survey - Bringing Students and Employers Together
Claudia Tattanelli, Universum’s CEO addressed the challenges of bringing students together with employers through insightful findings. Some highlights include:
- What potential female employees are most passionate about
- What company value propositions are most wanted and sought out
- What makes for a good company recruitment event and what works best
- What are the best communication sources to reach students
- What do students like best in recruiting practices
Click here to hear a recorded version of the webinar or click here to see the slide presentation.
Monday, September 22, 2008
The Satisfaction Factor - Sally Helgesen
Three years ago, I teamed up with Julie Johnson, one of America’s most successful executive coaches, to create a project aimed at looking at differences and similarities in how men and women perceived, defined and pursued satisfaction in their work.
The project was inspired by the fact that Julie and I kept hearing the same thing from an unsettling number of very successful women who were either leaving high profile jobs or deciding to assume positions as individual contributors in their organizations—jobs that often required great skills and hard work, but did not put them on track for senior management.
What was it we kept hearing?
“It’s not worth it.”
What did this mean?
The women we talked to were in essence telling us that the tradeoffs their companies were asking them to make—in terms of time, stress, lifestyle, whatever—were simply not worth the rewards their organizations offered.
Notice: the women were not saying they were unwilling to sacrifice their time or life with the adrenaline rush we all experience when we’re over-extended (or thrillingly involved).
Wednesday, September 10, 2008
Podcast Episode Three: Implementing Change
“The corporate ladder is very rigid. It has two modes, right, you are either on or your off, you are either up or your out and it is very linear. And our world is not that way.” -- Anne Weisberg, Deloitte
In the third episode of our CBPS podcast series, we talk to Anne Weisberg of Deloitte about their ground-breaking work on mass career customization. We also talk to Allyson Moore of Yale University and author Lindsey Pollack about career opportunities for Generation Y and the changing demographics of the workplace. You can click to listen right here, or subscribe to download the podcast via iTunes.
Thursday, September 4, 2008
Putting the “I” in Leader
But companies have been operating in this new mode for a while, and the number of women in leadership has stalled – even at some of the most progressive companies. So, how to explain this apparent contradiction?
I think it has a lot to do with how women take credit. Yes, more and more work is done by teams, and women lead teams well. But are these women getting credit when their teams deliver outstanding results? Yes, more and more business is done through partnerships and relationships, and women are good at building partnerships and fostering relationships. But, are women getting credit for doing so? I suspect that many women are not getting the credit, and therefore the leadership roles, they deserve in part because they don’t know how to ask for it. As the authors of The Labyrinth of Leadership painstakingly document, women must navigate between the “unwritten rule” in the workplace that leaders will self-promote (a leader is decisive and assertive), in order to be seen as a leader, and the implicit bias about women that they must not be perceived as too “aggressive” and “ambitious.”
The trick then is to put the “I” in leader – to take credit for your accomplishments without coming across as only interested in getting ahead. One suggestion is to let others do the bragging for you. In the self- assessment I wrote for my performance review this year, I included feedback from clients who raved about me. It was more comfortable than raving about myself, and it had more credibility coming from a third party! This tip, and many others, can be found in Peggy Klaus’ book, Brag: The Art of Tooting Your Own Horn Without Blowing It.
Do you have any other tips for putting the “I” in leader? Share your story, so that we can all advance the cause of women’s leadership. If you believe Sally, and I do, our organizations’ future depends on it.
Tuesday, July 22, 2008
Podcast Episode Two: The Satisfaction Factor

Tuesday, July 8, 2008
Striking Balance
For the sake of full disclosure, I should say right off the bat that I have been advocating the elimination of “balance” since co-authoring Mass Career Customization: Aligning the Workplace with Today’s Nontraditional Workforce. In the book, my co-author Cathy Benko and I argue that work/life balance – with its implication that work and life are opposing forces that can somehow be balanced in a perfect, static pose – is a mirage. Work is a part of life, not separate from it, so we need language that reflects this. We propose work/life integration or work/life fit.
In speaking around the country about mass career customization, I have been amazed at the reaction to the call to strike “balance” from our vocabulary. One woman came up to me afterwards almost in tears to say “that was one of the most liberating things I have ever heard. Thank you.” I get that kind of response a lot. I think many women (in particular, although men feel it too) think they are supposed to have this magical thing called “work/life balance” and so feel like failures when they don’t.
There is no need to put this kind of pressure on ourselves. Rather, we should start a campaign to eliminate balance from our vocabulary and our expectations. So that we can all get on with our lives – including how we fit our work into our lives and our lives into our work. What do you think? Will you join the campaign?
Tuesday, June 24, 2008
Podcast One: Recruiting and Retaining Talent

Thursday, June 5, 2008
What do you do?
But actually, the reason I struggle is that I’ve been trying to answer the wrong question. This realization came to me listening to Peter Fiske, who wrote Put Your Science to Work: The Take-Charge Career Guide for Scientists (and also have a monthly on-line entrepreneurship column “Opportunities,” published at http://www.sciencecareers.org/.). Peter was a fellow panelist at the 8th Annual Princeton University Reunions Career Colloquium (which is pretty cool, just by itself). The panel was titled “Career Mapping: Navigating Choices & Circumstances in a Plan for Life” and Peter talked about how he made the transition from academic science to business. He said the first step was to reframe what he did – from “I am a chemist” to “I conduct large scale research to solve complex problems.”
The trick is to stop thinking about what you “do” from the point of view of your function or, your training, and start thinking about it from the vantage point of what value you bring, or what purpose you serve. This reframing needs to happen at both the individual and at the organizational level. One of the things we learned at the Forte 2008 Corporate Best Practices Summit is that people, particularly women, want to work for companies that have a strong sense of purpose. But most companies do a terrible job explaining what their mission is. One exception is Avon. Ask Avon’s CEO, Andrea Jung, “what does Avon do?” and she won’t say “We’re a cosmetics company.” Instead, she will tell you that Avon is the largest microfinance lender to women in the world. Because that is, actually, what Avon does – it extends credit to women so they can buy Avon products and then sell them at a profit.
So, the next time you’re at a networking event, or talking to a recruiter about your company, and wondering how to answer that age-old question, try reframing the question. Try answering “what purpose do you serve?” The answer to that will come more easily. Because it turns out we all want to answer that question. And, please, let us know, “what do you do?”